China National fitness has been risen to national strategy
The scale of the sports industry will exceed 5 trillion in 2025
OKSTAR as a TOP FIVE manufacturer of outdoor fitness equipment has been involved in this national strategy.
the State Council promulgated a number of opinions on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as "opinions"), and promoted national fitness as a national strategy to further accelerate the development of sports industry and promote sports consumption.
"Opinions" proposed development goals, by 2025, the total size of the sports industry more than 5 trillion yuan, to promote economic and social sustainable development of an important force.
Well-known sports scholars, Jiangxi University of Finance Vice President Yi Jiandong "Daily Economic News" reporter said that the total size of sports if more than 5 trillion yuan, can be estimated that the proportion of sports in GDP will be 1% to 1.5% With some European and American developed countries, the level of sports development is almost the same.
Yi Jiandong said that the current development of sports industry at the right time. China is in a critical period of economic restructuring, the development of sports industry is a new economic growth point.
Promote the marketization of sports industry
"The introduction of" opinions ", the whole sports industry is good news, China's sports industry will usher in a new era, will greatly promote the sports industry market-oriented process." Tiger fluttering sports founder, chairman Cheng Hang in accept Xinhua reporter said in an interview.
Yi Jiandong that the current proportion of China's tertiary industry is low, the level of service industry has yet to be improved, to promote the development of sports industry is to promote the development of the tertiary industry and service industry. Sports industry and labor-intensive industries, can stimulate employment. And can promote national fitness, improve national physique, has important social value.
In addition, it is worth noting that the "opinions" requirement, by 2025, per capita sports venues area of 2 square meters, often participate in physical exercise to reach 500 million people, sports public services basically cover the whole people.
"2003 per capita stadium area is 1.03 square meters, 2010 per capita is 1.2 square meters, next year per capita target is 1.5 square meters." Yi Jiandong said, in contrast, 2025 to reach 2 square meters is a relatively updated faster progress.
For the current per capita sports venues area is still relatively incomplete situation, he suggested that the "three fusion" approach to alleviate the long-term mass sports venues supply and demand imbalance contradictions.
Yi Jiandong explained that the so-called "three fusion", is about the sports land and residential green space, park green space integration, full development of residential green and park green space itself has the recreation, fitness function.
In Yi Jiandong view, in Britain and the United States and other developed countries, in the urban park green space to set up sports venues is a common planning. China's current lack of absolute supply of sports venues, facilities utilization has been low, the level of financial expenditure and land supply level is limited, it is difficult in a short time to reach the level of developed countries, the level of sports venues. Therefore, the "three fusion" to become a suitable choice.
Cultural and sports industry at 3% tax rate of business tax
In addition, the "opinions" also require rich market supply, attracting attention is two "100%" coverage of the task, that is, in the urban community to build 15 minutes fitness circle, the new community sports facilities coverage rate reached 100%. Promote the implementation of farmer sports fitness project, in the township, administrative village to achieve 100% full coverage of public sports fitness facilities.
In the policy measures, improve the tax price policy has become one of the focus of the sports industry.
"Opinions" pointed out that the identified as high-tech enterprises of sports enterprises, by 15% tax rate of corporate income tax. In addition, the implementation of enterprises engaged in cultural and sports industry at 3% tax rate of business tax.
"Cultural and sports industry at 3% tax rate of business tax, is a big breakthrough." Yi Jian Dong said that before, such as golf, billiards and other entertainment into the entertainment industry, according to the entertainment industry standard tax, high. At present, the cultural and sports industry to enjoy this supportive policy, will enhance its development momentum.
In the improvement of planning and land policy, the "opinions" requirements, all local sports facilities should be included in urban and rural planning, land use planning and annual land use plan, reasonable arrangements for land use. Among them, the new residential areas and the community according to the relevant standard specifications supporting the masses of fitness-related facilities, according to the indoor per capita construction area of not less than 0.1 square meters or outdoor per capita land is not less than 0.3 square meters of implementation, and the main project with the residential area design, Synchronous construction, synchronous put into use.
However, the introduction of policies, the need for more supporting measures landing, according to the Xinhua News Agency reported that the Chinese Sports Science Society Sports Industry Branch Deputy Secretary-General Liu Qing said that the actual work there are bottlenecks need to break: "First, the need for government functions change The concept of ideas; Second, the need to introduce a series of supporting policies as soon as possible to promote the development of commercial events, support enterprises, social organizations, to promote the development of national fitness. "Liu Qing said that the sports venues open to the public, electricity and taxes collection is expensive, Business comes to be bankrupt. As the stadium operators at least to be able to maintain the tax burden so how to maintain? This requires the corresponding policy support. In addition, the implementation of "opinions" also requires interaction between many different functional departments. Such as the development of sports tourism, which is a branch of the sports industry, the need for tourism and sports sector interaction. This interaction can not just stay on the mouth, must break the barriers of the industry. (Reporter Zhou Cheng Cheng)
Okstar contributes a lot to National fitness stategy in terms of outdoor fitness equipment